Trading Paints Brand
Trading Paints is a dynamic community for livery artists and creators, bringing custom car designs to life in the iRacing motorsports simulation. With our innovative tools, hundreds of thousands of sim racers craft and showcase their creations in our bustling Showroom. It’s a world where creativity fuels competition.
to unleash the creativity & personality of sim racers everywhere.
where the racing world goes to create, inspire, & connect.
experienced
We’re experts in our space but never cold, dry, or robotic. With nearly two decades of experience, we share our expertise in a way that builds lasting relationships, grounded in trust and a strong foundation.
friendly
We’re conversational, but always respectful. Our style is witty, creative, and sometimes quirky — yet never offensive or mean-spirited.
INNOVATIVE
We embrace modern innovation, but we never lose sight of the fact that sim racing is, above all, a fun escape for our audience.
DIVERSE
Our audience is global and diverse, ranging from newcomers to seasoned sim racers with decades of experience. That’s why we communicate clearly and avoid jargon or language that might alienate anyone.
logo anatomy
Each primary & secondary Trading Paints logo combines the arrow icon and
word mark, designed to suit various use cases and form factors.
The Trading Paints icon features two intersecting arrows — a red arrow on
the bottom left and a blue arrow on the top right, merging in the center to
create an overlapping purple section. The word mark features an italicized
font that matches the angle and movement of the icon.
Icon
Word mark
Icon
Word mark
Hierarchy
The primary logo should appear when there is no other Trading Paints presence.
These secondary logo options should appear when space is a limiting factor. Only use the icon by itself when the full logo cannot be accommodated and when the Trading Paints brand has already been established.
These logos should be used sparingly, primarily as decorative elements alongside the main brand assets.
spacing
This is the minimal Trading Paints logo and icon safe zone. Please respect the clear space around the edges of the logo. Feel free to add more space around it if needed.
Use the partnership lockup for communication around Trading Paints partnerships. Place the Trading Paints logo to the left of the partner’s logo. Both logos should feel of equal size.
things to avoid
Do not apply any shadow or highlight to the logo
Do not apply any outline stroke to the logo
Do not use the word mark without the arrow icon
Do not distort the logo in any way
Do not change the color of the logo to any new colors
Do not flip the position of the word mark and the arrow icon
Do not change the logo font to any other
Do not rotate the word mark or the arrow mark in any way
Do not crop the logo
Primary Logo
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The primary logo should appear when there is no other Trading Paints presence.
secondary logos
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These secondary logo options should appear when space is a limiting factor. Only use the icon by itself when the full logo cannot be accommodated and when the Trading Paints brand has already been established.
Tertiary Logos
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These logos should be used sparingly, primarily as decorative elements alongside the main brand assets.
color palette
The Trading Paints brand colors capture the energy and excitement of a field filled with beautifully crafted race cars.
PRIMARY COLORS
Dark Purple
HEX #181527
RGB 24,21,39
CMYK 6,7,0,85
Torch Red
HEX #FF1F3E
RGB 255,31,62
CMYK 0,88,76,0
Royal Purple
HEX #181527
RGB 85,91,187
CMYK 55,51,0,27
Dodger Blue
HEX #279AF1
RGB 39,154,241
CMYK 79,34,0,5
SECONDARY COLORS
Pure Purple
HEX #322A4F
RGB 50,42,79
CMYK 11,15,0,69
Light Blue
HEX #E9F5FE
RGB 233,245,254
CMYK 8,4,0,0
GREYSCALE
Black
HEX #000000
RGB 0,0,0
CMYK 0,0,0,100
White
HEX #FFFFFF
RGB 255,255,255
CMYK 0,0,0,0
GRADIENT
Velocity
HEX #FF1F3E > #555BBB > #279AF1
RGB 255,31,62 > 85,91,187 > 39,154,241
CMYK 0,88,76,0 > 55,51,0,27 > 79,34,0,5
45° gradient angle
Stops:
Torch Red – 0%
Royal Purple – 50%
Dodger Blue – 100%
Color Combos
Use these Logo and Background color combinations whenever using full-color brand marks.
FULL-COLOR
MONOCHROME
things to avoid
Use these Logo and Background color combinations whenever using full-color brand marks.
Do not match light colors with low contrast
Do not match dark colors with low contrast
Do not combine any gradients with the full-color mark
Do not use any additional hues or colors which are not specified in the guidellines
Do not combine the black logo with primary colored backgrounds
Do not use colors on which any of the portion becomes somewhat or entirely lost
BRAND IN USE
Type Hierarchy
Typography is important to the Trading Paints identity, adding personality, clarity, and impact to every message across our platform and beyond. Our type system is designed for readability, consistency, and a bold, modern feel.
HEADLINE FONT
GT america
PRIMARY FONT
SECONDARY FONT
Akkurat Mono
abcdefghijklmnopqrstuvwxyz
0123456789
TYPOGRAPHY IN USE
Use the Body Copy lowercase letter as an approximate guideline to set line heights between Eyebrows, Headline, Subhead, Body Copy, and Additional Copy. Respect the clear space between paragraphs.
Hello
& welcome
Get Started Today
Trading Paints is a dynamic community for livery artists and creators, bringing custom car designs to life in the iRacing.com motorsports simulation. With our innovative tools, over 300,000 members craft and showcase their creations in our bustling Trading Paints Showroom. It’s a world where creativity fuels competition.
For more information contact us at [email protected]
things to avoid
Do not use any font in outline
Do not use an italic version of the font
Do not set paragraph to right-align
Do not set leading too loosely
Do not set leading too tightly
Avoid using GT America or Akkurat Mono for any copy outside their designated purposes
Paint Builder
Paint Builder is an intuitive design tool within Trading Paints, empowering creators to bring their custom liveries to life as part of the Trading Paints Pro membership. Whether adding bold graphics, striking colors, or personal touches, it’s where ideas shift into high gear and become race-ready.
Primary Logo
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The primary logo should be the first choice logo to use to represent Paint Builder.
Spacing
This is the minimal Paint Builder logo safe zone. Please respect the clear space around the edges of the logo. Feel free to add more space around it if needed.
Branded vs. Unbranded Marks
If no other Trading Paints branding is visible (e.g. an ad or display promoting a specific product externally or independently of Trading Paints), use the branded marks; if any Trading Paints branding is visible (e.g. UI within the Trading Paints platform, social media posts), use the unbranded marks.
Secondary Logo
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These secondary logo options should appear when space is a limiting factor.
Number Builder
Number Builder is our one-of-a-kind tool for creating custom car numbers. It is designed with all the features you need to make your unique number truly your own.
Primary Logo
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The primary logo should be the first choice logo to use to represent Number Builder.
Spacing
This is the minimal Number Builder logo safe zone. Please respect the clear space around the edges of the logo. Feel free to add more space around it if needed.
Branded vs. Unbranded Marks
If no other Trading Paints branding is visible (e.g. an ad or display promoting a specific product externally or independently of Trading Paints), use the branded marks; if any Trading Paints branding is visible (e.g. UI within the Trading Paints platform, social media posts), use the unbranded marks.
Secondary Logo
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These secondary logo options should appear when space is a limiting factor.
